The famous experiment wherein Dr. Pavlov presented dogs with food at the same time as he rang a bell; this resulted in dogs that salivated when the bell was rung even when food was not presented. What principle related to consumer behaviour did this research involve?
A)changing antecedent states
B)cognitive dissonance
C)behavioural learning
D)tone as a motivator

Question

Quizplus · Accepted Answer

The experiment conducted by Dr. Pavlov is an example of classical conditioning, which is a type of behavioural learning. The dogs learned to associate the sound of the bell with the presence of food, which resulted in salivating upon hearing the sound of the bell even in the absence of food. This research demonstrated the principles of behavioural learning and the ability to condition a response through repeated associations.

The Famous Experiment Wherein Dr