Jack is hungry (drive); she sees an advertisement (cue), goes to the store, and buys the product (response). In terms of behavioural learning, the great taste of the food is a(n):
A)drive.
B)achievement.
C)reinforcement.
D)prestige.

Question

Quizplus · Accepted Answer

The great taste of the food serves as a reinforcement, as it increases the likelihood of Jack buying the product again in the future.

Jack Is Hungry (Drive); She Sees an Advertisement (Cue), Goes