Betty contends that she can taste the difference between fat-free cheese and cheese with its regular fat content. Tom says that he cannot tell a difference between the two products. Their inability to agree on the taste of the fat-free cheese when compared to other cheese is how consumers exhibit:
A)stimulus discrimination.
B)stimulus generalization.
C)selective retention.
D)selective comprehension.

Question

Quizplus · Accepted Answer

Stimulus discrimination is the ability to differentiate between two similar but distinct stimuli, in this case, the taste of fat-free cheese versus cheese with regular fat content. Betty and Tom are exhibiting stimulus discrimination because they are perceiving the taste differently. Stimulus generalization, on the other hand, is when consumers respond to stimuli that are similar but not identical to the original stimulus. Selective retention and comprehension relate to consumers' memory and processing of advertising messages, and are not relevant to this scenario.

Betty Contends That She Can Taste the Difference Between Fat-Free