Febreeze is an odour-controlling spray manufactured by P&G. When Febreeze was introduced, it was tagged as a pet killer. P&G had to spend lots of money debunking the false claim and request help from the ASPCA before consumers would purchase
The product in the numbers expected. This promotion to debunk a false claim changed consumers' attitudes by:
A)adding a new attribute to the product.
B)changing beliefs about the extent to which a brand has certain attributes.
C)adding a new attribute and re-positioning the product.
D)changing the basic product.

Question

Quizplus · Accepted Answer

Changing beliefs about the extent to which a brand has certain attributes involves altering consumers' perceptions regarding existing attributes of the product, in this case, its safety for pets. P&G's efforts to debunk the false claim directly aimed to change the belief that Febreze was harmful to pets, without adding new attributes or fundamentally changing the product itself.

Febreeze Is an Odour-Controlling Spray Manufactured by P&G