The Marketing Manager asks her new employee to conduct an analysis of the target market's lifestyle. Puzzled, the new employee thinks for a moment and then remembers That essentially, the Marketing Manager is asking for a(n)________ analysis.
A)demographics
B)physiological needs
C)social statistics
D)psychographics

Question

Quizplus · Accepted Answer

Lifestyle analysis is generally done through psychographics, which involves studying the target market's values, attitudes, interests, and personality traits. This helps to understand their behavior and preferences towards various products and services. Demographics could provide some information about age, gender, income, education, etc., but it may not be sufficient to understand lifestyle choices. Physiological needs and social statistics are not directly related to lifestyle analysis.

The Marketing Manager Asks Her New Employee to Conduct an Analysis