When it comes to "buzz marketing," Matchstick Inc. will hire individuals who are close in age or lifestyle to a relevant product category's target consumer. Matchstick refers to these individuals as:
A)leaders
B)brand seeders
C)influencers
D)deciders

Question

Quizplus · Accepted Answer

Matchstick Inc. refers to individuals hired for buzz marketing who are close in age or lifestyle to a product's target consumer as "brand seeders." These individuals are tasked with promoting the product through word-of-mouth and social influence, effectively seeding the brand among potential consumers.

When It Comes to "Buzz Marketing," Matchstick Inc