Negative word of mouth:
A)has been shown to increase consumers' intentions to buy products.
B)has been shown to increase the credibility of a company's advertising.
C)is less harmful for products that are new to an area or a country.
D)is a powerful information source in developing countries.

Question

Quizplus · Accepted Answer

Negative word of mouth is particularly influential in developing countries where consumers may have less access to formal marketing and advertising channels, making them more reliant on personal recommendations and warnings from their social networks.

Negative Word of Mouth