The American Express advertising claim that "membership has its privileges" creates which type of reference group?
A)integrated group
B)secondary reference group
C)aspiration group
D)dissociative group

Question

Quizplus · Accepted Answer

The "membership has its privileges" claim suggests that being a member of American Express is desirable and comes with exclusive benefits, creating an aspiration group.

The American Express Advertising Claim That "Membership Has Its Privileges