The five roles of individual family members in the purchase process of family decision making are:
A)sustainer, experiential, belonger, emulator, and achiever.
B)opinion leader, influencer, decision maker, purchaser, and user.
C)information gatherer, influencer, decision maker, purchaser, and user.
D)membership group, aspiration group, opinion leader, decision maker, and user.

Question

Quizplus · Accepted Answer

The five roles in the family purchase decision-making process are information gatherer, influencer, decision maker, purchaser, and user. These roles describe the different contributions family members make in the process of buying products or services.

The Five Roles of Individual Family Members in the Purchase