The relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests, and behaviour can be grouped is referred to as a(n)
A)socioeconomic stratum
B)value and lifestyle group
C)seller segmentation
D)social class

Question

Quizplus · Accepted Answer

The term "social class" refers to the relatively permanent, homogeneous divisions in a society based on economic or social status, education, occupation, and other factors that influence a person's values, interests, and behavior. It is the most appropriate answer among the options given. Option A, socioeconomic stratum, is similar but less commonly used. Option B, value and lifestyle group, refers to a marketing approach that groups consumers based on shared attitudes, preferences, and behaviors. Option C, seller segmentation, refers to dividing the market based on seller characteristics such as geography or product line.

The Relatively Permanent, Homogeneous Divisions in a Society into Which