Fiji Water has created a perception by wanting to be viewed green or environmentally friendly by depicting a lush tropical landscape as the label on their water, despite shipping their water several tens of thousands of miles by ship, plane, train, and truck to reach the store shelf. They can be said to be engaged in:

Question

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Fiji Water can be said to be engaged in greenwashing, which is the act of portraying a company or product as environmentally friendly or sustainable without actually implementing significant changes to reduce their environmental impact.

Fiji Water Has Created a Perception by Wanting to Be