A new soft drink manufacturer wanted to have their new beverage placed at the front of the main drink aisle at a local grocery store. The grocery store asked to receive an at-cost discount on the new soft drink, in order for them to place it at the front of the aisle. This is an example of:

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This situation describes a slotting allowance, which is a fee paid by manufacturers to retailers in exchange for preferential placement of their products on store shelves or in prominent store locations. The grocery store is requesting an at-cost discount as a fee for placing the new soft drink at the front of the main drink aisle. Economic espionage, caveat emptor, and kickbacks do not accurately describe this situation.

A New Soft Drink Manufacturer Wanted to Have Their New