Regal Gifts Inc. sold Christmas cards on page two of its holiday retail catalogue. Spiegel designed and printed the cards. Proceeds from the sales of the Christmas cards purchased through the catalogue went to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children. This is an example of:

Question

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Cause marketing involves a company partnering with a non-profit organization to mutually benefit from the marketing of a product or service. In this case, Regal Gifts Inc. partnered with the Starlight Children's Foundation and the National Center for Missing and Exploited Children to donate the proceeds from the sales of their Christmas cards. This is a clear example of cause marketing.