Although research shows consumers are sensitive to ecological issues, they may NOT be willing to purchase a given product or service solely on the basis of its environmental claims because of all of the following except:

Question

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The statement suggests that consumers may NOT be willing to purchase a product solely based on its environmental claims because they may be confused about which products are truly "environmentally safe" (A), may not want to sacrifice convenience (C), and may not want to pay higher prices (D). However, it is also suggested that consumers possess the knowledge to make informed decisions (B), which contradicts the idea that they may not be willing to purchase a product solely based on its environmental claims. Therefore, option B is the exception.

Although Research Shows Consumers Are Sensitive to Ecological Issues, They