When Adidas Group commits to using 100 percent "Better Cotton" in all of its products by 2018, they are engaging in:

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Adidas Group committing to using 100 percent "Better Cotton" in all of its products by 2018 is an example of green marketing, which refers to companies promoting their products as environmentally friendly or sustainable to appeal to consumers who are concerned about the environment. By using Better Cotton, which is grown using less water and pesticides, Adidas is taking steps to reduce the environmental impact of its products and appeal to consumers who are concerned about sustainability.

When Adidas Group Commits to Using 100 Percent "Better Cotton