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Marketing Study Set 17
Quiz 4: Ethics and Social Responsibility for Sustainable Marketing
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Question 21
Multiple Choice
Consumers have witnessed numerous instances in the brokerage (insider trading) , insurance (deceptive sales practices) , and defence (bribery) industries going awry but where executives from these firms argues that they were simply behaving in a manner consistent with others in their industry. This corporate behaviour might mean that these firms:
Question 22
Multiple Choice
A computer program aimed at car dealers shows financing outcomes that misstate taxes and interest. The computer company agrees the program misleads buyers, but says it will provide what dealers want as long as it is not against the law. This is an example of an act that is:
Question 23
Multiple Choice
Those employees that report unethical or illegal actions of their employers are known as:
Question 24
Multiple Choice
When the procurement officer at a local municipality accepted lavish gifts from a road construction firm, who had just recently submitted a Request for Proposal for a published contract, this is an example of:
Question 25
Multiple Choice
A large investment bank has been notified by the Securities and Exchange Commission that several of its sales and trading officials may face charges for taking inflated commissions -in exchange for providing information on IPO shares in 1999 and 2000. This plus many other allegations caused the bank to release the following statement: "Our business dealings follow an accepted code of conduct in our industry." This statement means the bank executives:
Question 26
Multiple Choice
In various communities and businesses, culture serves as a socializing force that employees and residents explicitly and implicitly abide by. In essence, culture is helping to shape what is:
Question 27
Multiple Choice
The goal of Transparency International is to rank businesses and countries according to which of the following?
Question 28
Multiple Choice
First Nations of Canada are very concerned about the disconnect of their ancestor's culture and the culture of their children growing up today in the 21st century. Culture refers to:
Question 29
Multiple Choice
10 percent of Canadian and American entrepreneurs surveyed reported that it was ethical to use insider trading information. Using insider trading information is both
Question 30
Multiple Choice
As the use of the Internet grows around the world, understanding between countries must be reached so that there can be as easy an exchange of ideas and information as possible. One important issue is opt-in versus opt-out. All European websites have opt-in policies, and U.S. websites have opt-out policies. Opt-in means customers must ask to be involved in data collection and marketing while opt-out companies Automatically include customers in data collection unless the customer specifically asks not to be included. Europeans and European businesses believe it is unethical to invade someone's privacy. American businesses do it all the time because Americans are not nearly as protective of their right to privacy. What ethical factor is illustrated by this example?
Question 31
Multiple Choice
Which of the following is considered to be a positive factor that influences ethical behaviour?
Question 32
Multiple Choice
In a study of Canadian and American entrepreneurs, researchers found that American entrepreneurs found which of the following more ethical, in comparison to Canadian entrepreneurs?
Question 33
Multiple Choice
Making counterfeit copies of Rolex watches, Mont Blanc fountain pens, Prada purses and other international brands is pervasive in China because it is so easy to get away with it. Laws protecting intellectual property are unclear and sporadically enforced. Even when they are applied, sanctions are minimal, typically consisting of confiscation, a warning, a public apology, and perhaps a fine (negotiated, of course) . Moreover, copying enjoys a long tradition in China and does not carry a stigma. Copying a masterpiece was historically considered an art form in its own right, and Chinese students have been taught for centuries to copy their teachers as accurately as possible before attempting to create. A business introducing a product into China Needs to know that_________ may lead to trademark infringements.
Question 34
Multiple Choice
A small high tech firm doesn't have the financial resources to pay a licensing fee to use a patented technology in the design of its new computer technology but uses it none-the-less. This is an example of an act that is:
Question 35
Multiple Choice
In Korea, copying is quite common and according to international trade officials, many Koreans have the idea that the thoughts of one person should benefit all, and the Korean government rarely prosecutes infringements. infringements.
Question 36
Multiple Choice
If numbers from the state-run China National Network Information Center (CNNIC) are correct, China has more than 17 million Internet users as of June 2000. The Chinese government is filtering, tracing, and monitoring everything Chinese users do online as it looks for dissidents. Yahoo!, a U.S. Internet service provider, excludes correspondence related to human rights, democracy, or Tibetan freedom transmission to and from China so it will not lose its ability to operate in China. By self-regulating communication to and from China, Yahoo! is acting:
Question 37
Multiple Choice
The effective rules of the game, the boundaries between competitive and unethical behaviour, and the codes of conduct in business dealings in business activities are collectively referred to as