Statistics Canada revealed that out-of-home coffee consumption in Canada has been decreasing by 3% each year. The rise of single-brew machines in homes, such as Tassimo and Keurig are blamed. This type of information is the result of:

Question

Quizplus · Accepted Answer

This information is the result of environmental scanning, which involves analyzing external factors that could impact a business or industry. In this case, Statistics Canada is monitoring trends and changes in consumer behavior that could affect the coffee industry.

Statistics Canada Revealed That Out-Of-Home Coffee Consumption in Canada Has