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A Manufacturer of Major Appliances Uses Environmental Scanning and Identifies

Question 15

Multiple Choice

A manufacturer of major appliances uses environmental scanning and identifies various trends. Which of the following trends might be more relevant to this manufacturer's success in terms of product development?


A) advances in biotechnology, cosmetic surgery, and cancer drugs.
B) eco-consciousness.
C) new legislation related to digital copyright, intellectual property protection, and consumer privacy.
D) the growth in electronic commerce.

Correct Answer:

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