Shoppers Drug Mart has been opening an increasing number of stores in areas where the 'baby boomer' generation makes up a large proportion of the population. Which force is likely playing a factor in these decisions?

Question

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The 'baby boomer' generation is a social force that is likely playing a factor in Shoppers Drug Mart's decision to open stores in areas where this generation makes up a large proportion of the population. Social forces refer to the demographic, cultural, and social trends that impact a company's strategy and decisions.

Shoppers Drug Mart Has Been Opening an Increasing Number of Stores