Environmental scans have shown that the population of Canada is undergoing dramatic change. For example, the number of people in this country who are between the ages of 20 and 34 has declined since 1990. On the other hand, the number of people who are 65 years of age or older has increased. These changes in the Canadian population are examples of _ _________changes to which marketers must respond.

Question

Quizplus · Accepted Answer

The changes in the Canadian population described in the statement are examples of demographic changes. Demographics refer to characteristics of a population, such as age, gender, income, education level, etc. These changes are important for marketers to consider when developing and implementing marketing strategies.

Environmental Scans Have Shown That the Population of Canada Is