Developing marketing plans to reflect the unique attitudes, ancestry, communication preferences, and lifestyles of ethnic Canadians is called _________.
A)ethnic marketing
B)target marketing
C)local marketing
D)trend marketing

Question

Quizplus · Accepted Answer

Ethnic marketing focuses on understanding the unique characteristics and preferences of different ethnic groups and developing marketing strategies specifically tailored to them. This includes taking into consideration factors such as ancestry, language, communication preferences, and lifestyle. Target marketing focuses on a specific demographic or psychographic group, while local marketing emphasizes on reaching customers in a specific geographic area. Trend marketing involves keeping up with current trends and incorporating them into marketing strategies. However, none of these specifically address the needs and preferences of ethnic Canadians.

Developing Marketing Plans to Reflect the Unique Attitudes, Ancestry, Communication