Question 1

Which of the following does NOT constitute one of Canada's top 10 major CMA urban regions which in total account for over 50 percent of the Canadian population?
A)Saskatoon
B)Calgary
C)Toronto
D)Edmonton

Accepted Answer

Saskatoon is not one of Canada's top 10 major CMA urban regions, while Calgary, Toronto, and Edmonton are in the top 5.

Question 2

The average Canadian family size is about:
A)2 persons.
B)5 persons.
C)3 persons.
D)4 persons.

Accepted Answer

The average Canadian family size is about 3 persons, reflecting trends towards smaller household sizes in many developed countries.

Question 3

By 2031, visible minorities are projected to represent almost_________percent of the Canadian population.
A)40
B)20
C)30
D)10

Accepted Answer

According to Statistics Canada, visible minorities represented 22.3% of the Canadian population in 2016. This percentage is projected to increase to between 29% and 32% by 2036, with a midpoint estimate of 30%. Therefore, Choice C (30) is the most accurate answer.

Question 4

The trend toward eco-consciousness has opened up numerous opportunities for creative businesspeople who are often referred to as:
A)ecopreneurs
B)green inventors
C)green entrepreneurs
D)eco-inventors

Accepted Answer

The term "ecopreneurs" is commonly used to refer to businesspeople who prioritize environmentally-friendly practices and sustainability in their ventures. The other options may also be used to describe these individuals, but "ecopreneur" is the most widely recognized and used term.

Question 5

Since the mid-1970's, the major shift in Canadian population has been:
A)from western to eastern provinces.
B)from urban to rural areas.
C)from north to south.
D)from rural to urban areas.

Accepted Answer

The best choice is D, as the major shift in Canadian population since the mid-1970s has been from rural to urban areas. This is evidenced by the increase in population in major metropolitan areas such as Toronto, Vancouver, and Montreal, as well as the decline in population in rural areas.

Question 6

Which of the following statements accurately describes a recent trend in the Canadian family?
A)Nearly one-half of all households now consist of people who live alone.
B)About 20 percent of all marriages end in divorce.
C)There is an increase in traditional families.
D)About 50 percent of all first marriages end in divorce.

Accepted Answer

Recent trends in Canadian families show a high divorce rate, with about 50 percent of all first marriages ending in divorce. This reflects broader changes in societal attitudes towards marriage and long-term commitments.

Question 7

Marketers can now reach large segments of the Canadian population efficiently and effectively because:
A)more than 80 percent of Canadians are rural dwellers
B)most Canadians are located outside of four major urban regions
C)since the 1970s there has been a major shift in the Canadian population from urban to rural centres
D)the top 10 CMAs account for more than 50 percent of the Canadian population

Accepted Answer

The top 10 CMAs (Census Metropolitan Areas) in Canada account for more than 50 percent of the Canadian population. This means that marketers can reach large segments of the Canadian population efficiently and effectively by targeting their marketing efforts towards these urban centres.

Question 8

Which major demographic factor most likely accounts for a step-parent purchasing one of Hallmark's specially-designed cards and verses?
A)changes in the Canadian family structure
B)population trends
C)the baby boom
D)geographic shift

Accepted Answer

Step-parents are a result of changes in the family structure, which includes divorces, remarriages and blended families. Therefore, changes in the Canadian family structure demographic factor most likely accounts for a step-parent purchasing one of Hallmark's specially-designed cards and verses.

Question 9

Marketers are using social media to engage different ethnic groups because it allows for customization of the messages, images, and languages used. This is important because by 2031, it is estimated that_________ be part of an ethnic group.
Percent of the Canadian population will
A)41
B)31
C)21
D)51

Accepted Answer

The answer of Marketers are using social media to engage...

Question 10

When the retailer Target tried to enter the Canadian market, they decided to open their first twenty stores in Canada in all markets that had a population of 100,000 or more. Target was focused on _________areas.
A)micropolitan statistical
B)census municipal
C)regional marketing
D)census metropolitan

Accepted Answer

Target's decision to open stores in markets with a population of 100,000 or more indicates that they were targeting areas classified as Census Metropolitan Areas (CMAs) in Canada. CMAs are urban areas with a population of at least 100,000, based on the national census conducted every five years.

Question 11

Developing marketing plans to reflect the unique attitudes, ancestry, communication preferences, and lifestyles of ethnic Canadians is called _________.
A)ethnic marketing
B)target marketing
C)local marketing
D)trend marketing

Accepted Answer

Ethnic marketing focuses on understanding the unique characteristics and preferences of different ethnic groups and developing marketing strategies specifically tailored to them. This includes taking into consideration factors such as ancestry, language, communication preferences, and lifestyle. Target marketing focuses on a specific demographic or psychographic group, while local marketing emphasizes on reaching customers in a specific geographic area. Trend marketing involves keeping up with current trends and incorporating them into marketing strategies. However, none of these specifically address the needs and preferences of ethnic Canadians.

Question 12

McDonald's uses different promotional messages in different parts of Toronto, depending on the predominant language spoken. McDonald's is likely using which strategy?
A)target marketing
B)multicultural marketing
C)segmented marketing
D)geographic marketing

Accepted Answer

McDonald's is using multicultural marketing, as they are tailoring their promotional messages to different language-dominant groups within Toronto. This strategy recognizes and respects the diversity of the market and aims to reach specific segments through cultural sensitivity and relevance.

Question 13

Lawyers often joke that they will never run out of business because of the increase in blended families. This is because_________ percent of all first marriages in Canada end in divorce?
A)50
B)25
C)30
D)65

Accepted Answer

50 percent of all first marriages in Canada end in divorce, which is a commonly cited statistic. This high rate of divorce contributes to the complexity of family structures and legal needs, hence the joke among lawyers about job security.

Question 14

When Holiday Inn decided to create a new version of their traditional hotel chain called Holiday Inn Express, they recognized that consumers were concerned about obtaining the best quality for a given price. This concept is known as:
A)value consciousness
B)value purchase
C)price matching
D)value business model

Accepted Answer

The concept of consumers wanting the best quality for a given price is called value consciousness. This is exactly what Holiday Inn recognized and addressed by creating their new version, Holiday Inn Express, which offers a higher value for a lower price.

Question 15

By 2031 and shortly thereafter, visible minorities will represent the majority of the population of ________ and __________.
A)Vancouver; Toronto
B)Calgary; Winnipeg
C)Ottawa; Halifax
D)Toronto; St. Catharines

Accepted Answer

According to Statistics Canada, by 2031 and shortly thereafter, visible minorities will represent the majority of the population in Toronto and Vancouver.

Question 16

When the maker of a popular mobile search application utilizes gesture, touch, and voice in a way to mimic how we operate day-to-day, the application maker recognizes which of the following rising trends?:
A)smartphones
B)digital living room
C)predominance of Gen Y members to have a smartphone
D)natural user interfaces

Accepted Answer

The use of gesture, touch, and voice in a way that mimics how we operate day-to-day is an example of natural user interfaces, which is a rising trend in technology.

Question 17

When compared to baby boomers, members of Generation X:
A)are less demanding as consumers.
B)are more extravagant.
C)account for a higher percentage of purchases of consumer products.
D)save, plan for retirement and take advantage of retirement plans much earlier.

Accepted Answer

Members of Generation X are known for being more financially responsible and planning for their future at an earlier age. They prioritize saving and investing in retirement plans like 401(k)s and IRAs, while also managing their debts more effectively. This sets them apart from the baby boomer generation, who tended to prioritize immediate consumption and may have been less inclined to plan for their financial future.

Question 18

Over the last three years a local homebuilder has received an increasing number of requests that ask for the home to include several living areas for extended family members staying long term. The major driver of this shift is:
A)geographic shift
B)changes in the Canadian family structure
C)the baby boom
D)population trends

Accepted Answer

Changes in the Canadian family structure, such as an increase in multigenerational households and a rise in immigration, are likely responsible for the increasing demand for homes with multiple living areas. The baby boom and population trends may also play a role, but they are less specific to Canada's unique cultural and demographic characteristics.

Question 19

Bernadin Canning products recently launched a new home canning, jarring, and preserving DIY kit. Which consumer group is likely to be the target of this traditional activity?
A)Baby boomer
B)A liberal cohort
C)Generation X
D)Generation Y

Accepted Answer

The answer of Bernadin Canning products recently launched a new...

Question 20

How are Generation Y members likely to view wireless communication?
A)something they are still learning
B)something of the past
C)a learned concept, because they remember when there was no wireless communication
D)critical aspect to their lives

Accepted Answer

Generation Y members have grown up with the proliferation of wireless communication and see it as a critical aspect of their lives. They are comfortable and reliant on technologies like smartphones, wireless internet, and social media for communication and connectivity with others.

Quiz 3: Scanning the Marketing Environment

Which of the following does NOT constitute one of Canada's top 10 major CMA urban regions which in total account for over 50 percent of the Canadian population?

The average Canadian family size is about:

By 2031, visible minorities are projected to represent almost_________percent of the Canadian population.

The trend toward eco-consciousness has opened up numerous opportunities for creative businesspeople who are often referred to as:

Since the mid-1970's, the major shift in Canadian population has been:

Which of the following statements accurately describes a recent trend in the Canadian family?

Marketers can now reach large segments of the Canadian population efficiently and effectively because:

Which major demographic factor most likely accounts for a step-parent purchasing one of Hallmark's specially-designed cards and verses?

Marketers are using social media to engage different ethnic groups because it allows for customization of the messages, images, and languages used. This is important because by 2031, it is estimated that_________ be part of an ethnic group. Percent of the Canadian population will

When the retailer Target tried to enter the Canadian market, they decided to open their first twenty stores in Canada in all markets that had a population of 100,000 or more. Target was focused on _________areas.

Developing marketing plans to reflect the unique attitudes, ancestry, communication preferences, and lifestyles of ethnic Canadians is called _________.

McDonald's uses different promotional messages in different parts of Toronto, depending on the predominant language spoken. McDonald's is likely using which strategy?

Lawyers often joke that they will never run out of business because of the increase in blended families. This is because_________ percent of all first marriages in Canada end in divorce?

When Holiday Inn decided to create a new version of their traditional hotel chain called Holiday Inn Express, they recognized that consumers were concerned about obtaining the best quality for a given price. This concept is known as:

By 2031 and shortly thereafter, visible minorities will represent the majority of the population of and __.

When the maker of a popular mobile search application utilizes gesture, touch, and voice in a way to mimic how we operate day-to-day, the application maker recognizes which of the following rising trends?:

When compared to baby boomers, members of Generation X:

Over the last three years a local homebuilder has received an increasing number of requests that ask for the home to include several living areas for extended family members staying long term. The major driver of this shift is:

Bernadin Canning products recently launched a new home canning, jarring, and preserving DIY kit. Which consumer group is likely to be the target of this traditional activity?

How are Generation Y members likely to view wireless communication?