Question 1

The Canadian population is growing older, becoming more ethnically diverse, and increasingly living in nontraditional families. Marketers must observe how ________
Forces are affecting the marketing environment.
A)regulatory
B)competitive
C)geographica l
D)social

Accepted Answer

The aging population, ethnic diversity, and changes in family structures are all social factors that are affecting the marketing environment.

Question 2

The change in attitudes about work, from "I live to work" to "I work to live," helps explain which of the following?
A)stable gross income
B)population shift to urban areas
C)Safeway Stores advertising in Newsweek magazines
D)growth in sales of Blu-Ray players, sports equipment, and easily prepared meals

Accepted Answer

The change in attitudes about work from "I live to work" to "I work to live" suggests that people prioritize their personal time more than working long hours. This likely leads to an increased demand for convenient and easily prepared meals, as people are less willing to spend time cooking. It may also lead to an increase in the sales of leisure and entertainment products, such as Blu-Ray players and sports equipment, as people value their personal time more. The other options, such as stable gross income or Safeway Stores advertising, are not directly related to the change in attitudes about work.

Question 3

Canada's major banks offer lower-interest credit cards, some with value-added enhancements, such as frequent flyer programs and cash-back offers. In this way, they are able to reach those who are __________.
A)value conscious
B)wealthy
C)of various ethnic backgrounds
D)making a routine purchase decision

Accepted Answer

Lower-interest credit cards with added value are often sought after by those who are price conscious or value conscious, as they are looking for ways to save money while still receiving perks and benefits.

Question 4

Holiday Inn Worldwide offers customers Holiday Inn Express hotels, which feature comfortable accommodations with room rates lower than the traditional Holiday Inns. In this way, they are able to reach those who are __________ .
A)value conscious
B)wealthy
C)of various ethnic backgrounds
D)making a routine purchase decision

Accepted Answer

By offering lower room rates, Holiday Inn Express is targeting customers who are value conscious and looking for affordable lodging options.

Question 5

You are the marketing director for McDonald's and have observed increased sales of salads, water, and hamburgers with no mayo on them. As a result, you decide to offer a "buy one large salad and receive a bottle of water for free" promotion at your stores. Which environmental force most likely has contributed to this change in dietary habits?
A)economic
B)competitive
C)regulatory
D)social

Accepted Answer

The increased sales of salads, water, and hamburgers with no mayo on them suggest a shift in dietary habits towards healthier options. This shift is likely due to social factors, such as a growing emphasis on health and wellness in society. Therefore, the best choice is D.

Question 6

Sobeys Inc., a major supermarket, offers its shoppers the convenience of one-stop shopping, including groceries, in-store pharmacies, wellness centres, and banking services. In this way, they are able to reach those who are __________ .
A)wealthy
B)time poor
C)making routine purchase decisions
D)of various ethnic backgrounds

Accepted Answer

The convenience of one-stop shopping is particularly appealing to those who are time poor, as it allows them to accomplish multiple tasks in a single trip.

Question 7

A consultancy is presenting to their client about the importance of creating a friendly working culture to increase productivity. Which of the following statements about culture is true?
A)Because Canada is considered a "melting pot," cultural trends are typically not monitored by businesses.
B)Culture is an example of an economic force within the marketing environment.
C)Culture is only considered an important facet of marketing in international marketing.
D)Culture includes attitudes and values.

Accepted Answer

Culture includes attitudes and values that influence behavior, decision making, and communication within an organization. It is important to consider these cultural aspects when creating a friendly working culture to increase productivity. While culture is certainly important in international marketing, it also plays a crucial role in domestic business operations, regardless of the country's cultural makeup.

Question 8

When a local merchant issues several different ads, each in a different language, and distributed to different areas of the community, they recognize the importance of:
A)Ethnic marketing
B)Psychographic marketing
C)Cultural segmentation
D)Functional marketing

Accepted Answer

This is an example of ethnic marketing, where the merchant recognizes the diversity of the community and tailors their advertising to appeal to specific ethnic groups.

Question 9

The increase in immigration to Canada is likely to result in a firm's _________playing a larger role in marketing.
A)multicultural products
B)product development
C)immigration strategy
D)ethnic marketing plans

Accepted Answer

With an increase in immigration, there will be a larger diverse population with different cultures and ethnicities. To effectively reach and engage with these communities, a firm will need to develop ethnic marketing plans that are sensitive and relevant to their specific needs and preferences.

Question 10

HSBC Bank (formerly the Hong Kong Bank of Canada)selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colours or numbers." Its advertising agency was responsive to:
A)value consciousness.
B)culture and ethnic diversity.
C)psychographic differences.
D)population shifts.

Accepted Answer

The advertising agency was selected for its sensitivity towards cultural and ethnic diversity, specifically in regards to potential superstitious beliefs about colors or numbers. This suggests that the bank values cultural awareness and sensitivity in their advertising approach.

Question 11

When a local gift shop creates an online "gift" for the mobile game CityVille that users can purchase and play with online, this is an example of:
A)mobile marketing
B)social media marketing
C)gift-exchange marketing
D)the interaction between real life and virtual worlds

Accepted Answer

The answer of When a local gift shop creates an...

Question 12

A Vancouver-based packaging company has created a package made from a renewable resource called palm fibre, which composts in less than 90 days and provides a healthy contribution to soil. In this way, they are able to reach those who are __________.
A)making a routine purchase decision
B)eco-conscious
C)of various ethnic backgrounds
D)wealthy

Accepted Answer

The use of a renewable resource and compostability in less than 90 days indicates that the company is targeting eco-conscious consumers who prioritize sustainability in their purchasing decisions.

Question 13

Many Canadian consumers, particularly working women, are living harried lives and want to do business with companies that can offer them greater convenience. Many businesses are responding by offering express lanes of checkouts, longer store hours, drive-through windows, delivery services, and electronic shopping. These businesses are responding to customers experiencing:
A)role stress.
B)job burnout.
C)time poverty.
D)chronological destitution.

Accepted Answer

Time poverty refers to a situation where individuals feel they have less time available than what is necessary to complete the tasks at hand. The text refers to Canadian consumers, particularly working women, who are living harried lives, indicating they may feel time-poor. The businesses' response, such as offering express lanes, delivery services, and electronic shopping, is aimed at providing greater convenience to time-poor customers. Therefore, the best answer is C - time poverty.

Question 14

Responding to consumer demand for value, Sobeys offers a line of products that come with a low-price guarantee. In this way, they are able to reach those who are __________.
A)value conscious
B)making a routine purchase decision
C)wealthy
D)of various ethnic backgrounds

Accepted Answer

Sobeys is specifically targeting consumers who are conscious of getting good value for their money.

Question 15

The Mutual Bank of Hong Kong selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colours or numbers." This is an example of how ________
Forces affect marketing.
A)economic
B)technologic al
C)competitive
D)social

Accepted Answer

The sensitivity to superstitions about colors or numbers implies that there are cultural or social forces at play that affect marketing decisions.

Question 16

TD Bank has recognized the trend of consumers experiencing time poverty, and has implemented numerous strategies except:
A)having drive-through windows
B)offering express lanes for business
C)having longer opening store hours
D)having only one receptionist working at a time

Accepted Answer

Having only one receptionist working at a time does not help with reducing wait times or addressing time poverty for customers. In fact, it may exacerbate the problem. Therefore, TD Bank has not implemented this strategy.

Question 17

In an interview, a potential candidate asked the hiring manager: "What is the culture like at your organization?" In a sense, the candidate was trying to learn about the ________ of the organization.
A)values, ideas, and attitudes
B)attitudes, ancestry, lifestyles
C)religious beliefs
D)attitudes, ancestry, communication preferences

Accepted Answer

The question is asking about the "culture" of the organization, which refers to the shared values, ideas, and attitudes that shape the behavior of its employees. The other answer choices do not accurately describe culture.

Question 18

Within the Canadian labour force, the number of tasks to do is expanding, while the time available to do them is shrinking. This has led to the phenomenon of_________ _.
A)less holidays
B)time poverty
C)technology adaptation
D)higher wages

Accepted Answer

The statement mentions that the number of tasks is expanding while time is shrinking, leading to a phenomenon. The phenomenon being referred to is time poverty, where people have more responsibilities and tasks to do than the time available to do them. The answer is not A (less holidays) because the statement does not mention a decrease in holidays. It is not C (technology adaptation) because the statement does not make a direct connection between technology and the phenomenon. It is not D (higher wages) because the statement does not mention anything about wages.

Question 19

The set of values, ideas, and attitudes of a homogeneous group of people that are transmitted from one generation to the next is called:
A)morals.
B)reference groups.
C)social class.
D)culture.

Accepted Answer

Culture refers to the shared beliefs, values, customs, behaviors, and artifacts that characterize a group or society. It is transmitted from one generation to the next and shapes the way people perceive and interpret the world, as well as their behaviors and interactions with others. Morals refer to an individual's personal values and beliefs about what is right and wrong. Reference groups are the groups that individuals compare themselves to and use as a basis for evaluating their beliefs, values, and behaviors. Social class refers to a system of hierarchical social distinctions based on different criteria, such as income, education, occupation, and lifestyle. While social class can influence an individual's culture, it is not synonymous with culture itself.

Question 20

There is a greater concern for health and well-being in Canada. This is evidenced by:
A)the level of fitness activity and sports participation in Canada.
B)the opening of a record number of Granny's Old-Fashioned Ice Cream outlets.
C)increased sales of Cigar Afficionado magazine.
D)no cannibalization in the sales of Coke relative to Diet Coke or Coke Zero.

Accepted Answer

The level of fitness activity and sports participation in Canada suggests a greater concern for health and well-being among Canadians. The other options do not necessarily indicate a similar trend towards health and well-being.

Quiz 3: Scanning the Marketing Environment

The Canadian population is growing older, becoming more ethnically diverse, and increasingly living in nontraditional families. Marketers must observe how ________ Forces are affecting the marketing environment.

The change in attitudes about work, from "I live to work" to "I work to live," helps explain which of the following?

Canada's major banks offer lower-interest credit cards, some with value-added enhancements, such as frequent flyer programs and cash-back offers. In this way, they are able to reach those who are __________.

Holiday Inn Worldwide offers customers Holiday Inn Express hotels, which feature comfortable accommodations with room rates lower than the traditional Holiday Inns. In this way, they are able to reach those who are __________ .

Sobeys Inc., a major supermarket, offers its shoppers the convenience of one-stop shopping, including groceries, in-store pharmacies, wellness centres, and banking services. In this way, they are able to reach those who are __________ .

A consultancy is presenting to their client about the importance of creating a friendly working culture to increase productivity. Which of the following statements about culture is true?

When a local merchant issues several different ads, each in a different language, and distributed to different areas of the community, they recognize the importance of:

The increase in immigration to Canada is likely to result in a firm's _________playing a larger role in marketing.

HSBC Bank (formerly the Hong Kong Bank of Canada) selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colours or numbers." Its advertising agency was responsive to:

When a local gift shop creates an online "gift" for the mobile game CityVille that users can purchase and play with online, this is an example of:

A Vancouver-based packaging company has created a package made from a renewable resource called palm fibre, which composts in less than 90 days and provides a healthy contribution to soil. In this way, they are able to reach those who are __________.

Responding to consumer demand for value, Sobeys offers a line of products that come with a low-price guarantee. In this way, they are able to reach those who are __________.

The Mutual Bank of Hong Kong selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colours or numbers." This is an example of how ________ Forces affect marketing.

TD Bank has recognized the trend of consumers experiencing time poverty, and has implemented numerous strategies except:

In an interview, a potential candidate asked the hiring manager: "What is the culture like at your organization?" In a sense, the candidate was trying to learn about the ________ of the organization.

Within the Canadian labour force, the number of tasks to do is expanding, while the time available to do them is shrinking. This has led to the phenomenon of_________ _.

The set of values, ideas, and attitudes of a homogeneous group of people that are transmitted from one generation to the next is called:

There is a greater concern for health and well-being in Canada. This is evidenced by: