The Mutual Bank of Hong Kong selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colours or numbers." This is an example of how ________
Forces affect marketing.

Question

Quizplus · Accepted Answer

The sensitivity to superstitions about colors or numbers implies that there are cultural or social forces at play that affect marketing decisions.

The Mutual Bank of Hong Kong Selected Its Advertising Agency