When car manufacturers advertise that they offer the highest quality of vehicle available with all of the most desirable features at the lowest possible price, they try to compete by appealing to consumers' __________.

Question

Quizplus · Accepted Answer

Car manufacturers are appealing to consumers' value consciousness by emphasizing high quality and desirable features at a low price, which aligns with consumers' desire to get the most value for their money.

When Car Manufacturers Advertise That They Offer the Highest Quality