MJ Home Builders Inc. reviews the monthly published 'Consumer Confidence' report, issued by the Federal Government, as one consideration when deciding to begin building more homes. This report would be considered an aspect of _________forces
Within the marketing environment.

Question

Quizplus · Accepted Answer

The 'Consumer Confidence' report is a primary economic indicator that reflects the overall health of the economy and people's willingness to spend money. Therefore, it is considered an aspect of economic forces within the marketing environment.