In a 2001 survey conducted immediately after the World Trade Centre attack, 47 percent of the women who responded to the survey said they were not going to treat themselves to small luxuries like manicures, and 54 percent said they would not be buying any expensive clothes. These results of this survey most directly relates to the __________ forces within the marketing environment.
A)regulatory
B)economic
C)competitive
D)social

Question

Quizplus · Accepted Answer

The results of the survey relate to economic forces within the marketing environment because they reflect changes in consumer spending habits due to economic concerns or perceptions, in this case, following a significant event like the World Trade Centre attack.

In a 2001 Survey Conducted Immediately After the World Trade