Surveys of consumer expectations are tracked over time by researchers, who ask such questions as "Do you expect to be better off or worse off financially a year from now?" Surveyors record the share of positive and negative responses to this question and related ones to develop an index, sometimes called a consumer confidence or
Consumer sentiment index. These results of these surveys most directly relate to the__________ forces within the marketing environment.
A)economic
B)regulatory
C)social
D)competitive

Question

Quizplus · Accepted Answer

The surveys of consumer expectations that are tracked over time by researchers and used to develop a consumer confidence or sentiment index most directly relate to the economic forces within the marketing environment. These surveys are focused on understanding consumers' views on their own financial situation, which is a key element of the economic environment.

Surveys of Consumer Expectations Are Tracked Over Time by Researchers