In 1998, F. Hoffman-LaRoche Ltd. and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S. This is an example of how
________ forces affect the marketing environment.
A)ecological
B)regulatory
C)social
D)technologic al

Question

Quizplus · Accepted Answer

The fact that F. Hoffman-LaRoche Ltd. and BASF AG were ordered to pay a fine for price fixing indicates that there were regulatory forces affecting the marketing environment.