Forrester Research estimates marketers in 1999 lost about $3 billion in potential sales because consumers were worried about privacy. Although there are several laws being considered that would protect consumers' rights to privacy, none have yet made been made into a law. This is one way _________forces have not helped the growth of electronic commerce.
A)social
B)economic
C)competitive
D)regulatory

Question

Quizplus · Accepted Answer

The lack of regulatory forces protecting consumers' privacy has hindered the growth of electronic commerce by causing consumers to be hesitant to engage in e-commerce transactions.

Forrester Research Estimates Marketers in 1999 Lost About $3 Billion