Brand Managers Use Both Traditional and Social Media to Promote

Brand managers use both traditional and social media to promote and advertise their products; traditional media ________, while social media ___________.

A) are produced quickly and inexpensively by an individual; are expensive to produce and may take a team of specialists months to complete
B) take longer to produce and use a team of specialists; can be produced inexpensively and quickly by an individual
C) are generally accessible everywhere to those with smartphones, computers, and tablet devices; are typically produced by an individual and privately owned by them
D) are cheaper; are more creative