As a consultant to a soap company's brand manager, which social media marketing strategy would you NOT recommend to your client to build the customer base?
A)Hire celebrities to tweet about using their product.
B)Product placement in a Sim's Game.
C)Use tweets to drive traffic to the brand's website.
D)Run concurrent specials on multiple social media platforms such as Facebook and Twitter.

Question

Quizplus · Accepted Answer

Product placement in a Sim's Game may not be an effective strategy for a soap company aiming to build its customer base, as the audience engagement and interaction with the product in a virtual game environment may not translate effectively into real-world product interest or sales. Other options directly engage potential customers on platforms where they can immediately learn more about or purchase the product.

As a Consultant to a Soap Company's Brand Manager, Which