The marketing leadership group at Rogers Wireless that identifies value-creating opportunities is known as the:
A)corporate unit level.
B)strategic business unit level.
C)functional unit level.
D)board level.

Question

Quizplus · Accepted Answer

The marketing leadership group at Rogers Wireless that identifies value-creating opportunities operates at the strategic business unit level, which is responsible for developing and implementing strategies to compete effectively in a particular market. The corporate unit level focuses on managing the overall portfolio of businesses, while the functional unit level is responsible for specific business functions such as marketing, finance, and operations. The board level is responsible for governance and oversight of the entire organization.

The Marketing Leadership Group at Rogers Wireless That Identifies Value-Creating