In recent years, many large firms have changed the title of the head of marketing from vice president of marketing to
A)chief marketing officer.
B)corporate marketing officer.
C)commercial executive officer.
D)corporate marketing official.

Question

Quizplus · Accepted Answer

Many large firms have changed the title of the head of marketing to chief marketing officer (CMO) in recent years. This title better reflects the strategic importance of marketing in driving overall business success and aligns with the trend of elevating the role of marketing to a C-suite level position. Options B, C, and D are not commonly used titles for the head of marketing in large firms.

In Recent Years, Many Large Firms Have Changed the Title