Gillette continues to manufacture Liquid Paper correction fluid for use with typewriters even though most of the world uses word processors. It is a small market that has little growth, but Liquid Paper has the largest market share, and Gillette invests no promotional monies in maintaining the declining product. Liquid Paper is an example of a:
A)exclamation mark.
B)cash cow.
C)question mark.
D)star.

Question

Quizplus · Accepted Answer

Liquid Paper correction fluid is a well-established product with a large market share, but the market is declining due to the shift towards word processors. Gillette invests no promotional monies in maintaining the product. These characteristics make Liquid Paper a "cash cow" - a product with a high relative market share in a low-growth market.

Gillette Continues to Manufacture Liquid Paper Correction Fluid for Use