The market for energy efficient cars is increasing, despite the price-tag often associated with these newer models. The GM Volt, an electric call, falls in this category. The car is considered to GM a:
A)star
B)dog
C)question mark
D)cash cow

Question

Quizplus · Accepted Answer

The GM Volt, being an electric car in a growing market for energy-efficient vehicles, represents a product with high market growth but uncertain market share, fitting the description of a "question mark" in the BCG matrix. This category is used for products that require significant investment to increase their market share.

The Market for Energy Efficient Cars Is Increasing, Despite the Price-Tag