NDCHealth Corp. is a U.S.-based company that provides pharmaceutical manufacturers with market research on prescription drug sales. It recently started
Distributing commonly-used prescription drugs in the United Kingdom. Since it was new to the wholesaling end of the pharmaceutical business, NDCHealth was
Implementing a _ _ strategy.
A)diversification
B)market penetration
C)product development
D)market development

Question

Quizplus · Accepted Answer

Diversification refers to a strategy where a company expands into new markets or products that are not directly related to its existing business operations. In this case, NDCHealth is expanding into the wholesaling end of the pharmaceutical business, which is not directly related to its market research services for pharmaceutical manufacturers. Therefore, implementing a diversification strategy would be the best choice for NDCHealth.