Zippo, which traditionally manufactures lighters, is considering offering motorcycle helmets. This is an example of which strategy"?
A)market penetration
B)diversification
C)market development
D)product development

Question

Quizplus · Accepted Answer

Diversification involves entering into new markets or offering new products that are not related to the current products or markets of the company. In this case, Zippo is considering entering the motorcycle helmet market, which is not related to their traditional product of lighters.

Zippo, Which Traditionally Manufactures Lighters, Is Considering Offering Motorcycle Helmets