If McDonald's Canada decided to diversify its business offerings into a new area like financial services, their marketing strategy would be:
A)related diversification.
B)market development.
C)unrelated diversification.
D)market penetration.

Question

Quizplus · Accepted Answer

Unrelated diversification involves entering into a business that is not related to the existing business. McDonald's entry into financial services would be completely unrelated to its fast food business, and therefore, fall under unrelated diversification.

If McDonald's Canada Decided to Diversify Its Business Offerings into a New