Starbucks created a corporate strategy that said: For every town in North America that has a population of 50,000, we will have at least two Starbucks stores. This is an example of which strategy?
A)product development
B)diversification
C)market penetration
D)market development

Question

Quizplus · Accepted Answer

The corporate strategy created by Starbucks is focused on increasing their market share in existing markets (towns with populations of 50,000 or more) through the opening of additional stores. This fits with the definition of market penetration, which involves increasing sales of existing products in existing markets.

Starbucks Created a Corporate Strategy That Said: for Every Town