Every morning, the Marketing Manager for Whirlpool looks at an Excel spreadsheet that visually shows the sales of the previous day, categorized by retail outlet and advertising spend. This Manager is likely using which tool:
A)marketing plan.
B)marketing metric.
C)marketing dashboard.
D)marketing analysis.

Question

Quizplus · Accepted Answer

The Marketing Manager is using a visual representation of daily sales data, which is likely a marketing dashboard. They are able to quickly and easily see the impact of advertising spend on sales across different retail outlets. A marketing plan is a strategic document outlining marketing objectives and strategies, while a marketing metric is a specific measurement used to assess the effectiveness of marketing activities. Marketing analysis refers to the process of analyzing market research data and drawing conclusions or making recommendations based on that data.

Every Morning, the Marketing Manager for Whirlpool Looks at an Excel