A television production company was looking for an idea for a new show and
approached Emeril Lagasse, a charismatic chef that frequently appears on the Food Channel. It was decided the production company would build a show based around Lagasse's life. While the casting of the popular Lagasse insured people would watch the first couple shows, poor scripts led to the cancellation of the show. In terms of the SWOT analysis, the casting of Lagasse was a________, and the poor scripts were a ________.
A)opportunity; threat
B)threat; opportunity
C)strength; weakness
D)weakness; threat

Question

Quizplus · Accepted Answer

The casting of Emeril Lagasse is a strength because he is a charismatic chef with a following which would attract viewers. The poor scripts are a weakness because they resulted in the show's cancellation. Therefore, the best choice is C, where the casting of Lagasse is a strength and the poor scripts are a weakness.

A Television Production Company Was Looking for an Idea for a New