The Marketing Manager at Pepsi describes to a new employee that her first major task is to develop a road map for Pepsi One. The new employee is confused, until he realizes that the Manager is referring to a(n)________for Pepsi One.
A)social media plan.
B)marketing plan.
C)SWOT analysis
D)4Ps assessment.

Question

Quizplus · Accepted Answer

Developing a road map for a product typically refers to creating a marketing plan, which outlines the strategies and tactics for promoting and selling the product. A social media plan, SWOT analysis, and 4Ps assessment may be components of a marketing plan, but they are not the overall plan itself.

The Marketing Manager at Pepsi Describes to a New Employee