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A June 1998 Congressional Initiative Mandated That the U

Question 155

Multiple Choice

A June 1998 Congressional initiative mandated that the U.S. Department of Transportation (USDOT) establish a national traffic information collection system.
The marketing manager of a company that provided traffic reports for local radio
Stations would most likely incorporate which aspect of this knowledge into its SWOT analysis as:


A) a strength if the company has an existing working relationship with the USDOT.
B) a threat if the company that provides local traffic information has no employees technologically capable of using the USDOT system.
C) a weakness if the USDOT will give this information directly to the radio stations.
D) a threat if the USDOT is creating a network of local traffic-information providers to address the mandate.

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