Sheila Murray, brand director at Starbucks, had to determine how much to spend and then obtain funding to run a new national radio and print ad campaign. When it comes to implementing her plan, what component is Sheila paying attention to?
A)obtaining resources.
B)executing the marketing program.
C)designing the marketing organization.
D)developing schedules.

Question

Quizplus · Accepted Answer

Sheila is focusing on obtaining resources, as she needs to determine the budget and secure funding for the ad campaign.

Sheila Murray, Brand Director at Starbucks, Had to Determine How