At a recent executive meeting, the marketing manager said: "starting tomorrow, we will Tweet five times a day!" This decision is an example of a(n):
A)un-analyzed decision
B)marketing tactic
C)rash decision
D)marketing strategy

Question

Quizplus · Accepted Answer

Tweeting five times a day is a specific action that supports broader marketing goals, making it a marketing tactic rather than a strategy, which would encompass overall goals and approaches.

At a Recent Executive Meeting, the Marketing Manager Said: "Starting