At which stage in the strategic marketing process would improving marketing ROI be assessed?

Question

Quizplus · Accepted Answer

Improving marketing ROI is typically assessed during the evaluation stage of the strategic marketing process. This is when the success of the marketing campaign is analyzed and measured against its original goals and objectives. By assessing the ROI, marketers can determine if the campaign was successful or if changes need to be made in future campaigns.

At Which Stage in the Strategic Marketing Process Would Improving