All of the following are correct statements about the evolving role of the Chief Marketing Officer (CMO), except?

Question

Quizplus · Accepted Answer

The statement "reduced turnover of CMOs" is incorrect. In fact, there has been an increase in turnover of CMOs in recent years due to the changing nature of the role and the pressure to drive business growth through digital marketing strategies. The other statements are correct, including increased focus on "voice of the customer" and how the Internet is impacting purchasing behaviors.

All of the Following Are Correct Statements About the Evolving