Which of the following output reports is used in the planning phase of the strategic marketing process?

Question

Quizplus · Accepted Answer

Marketing plans that define goals are typically used in the planning phase of the strategic marketing process. They outline the specific actions that a company will take to achieve its marketing objectives and provide a roadmap for marketing activities in the coming months or years. Action memos and corrective action memos are typically used in the implementation and monitoring phases of the process, respectively.

Which of the Following Output Reports Is Used in the Planning