Which of the following output reports is used in the implementation phase of the strategic marketing process?

Question

Quizplus · Accepted Answer

During the implementation phase of the strategic marketing process, action memos that define specific tasks to be completed by certain individuals within a specific timeframe are useful output reports. These memos provide clear instructions on what needs to be done and by whom, helping the implementation process run smoothly and efficiently.Marketing plans that define goals, projections of sales and expenses, and corrective action memos are output reports that are typically created during the planning phase or the evaluation phase of the strategic marketing process, but they may also be used in the implementation phase.

Which of the Following Output Reports Is Used in the Implementation